Advertise your business on the Google Display Network and reach over 70% of the internet users worldwide.

 

The benefits of engaging in a Google Adwords campaign include:

• Immediate visibility: unlike organic SEO which may take months to generate results of significance, Pay Per Click (PPC) ads can work for you right away. When used in coordination with an SEO strategy, Google Adwords can bring you visitors while you are waiting for your page to appear prominently in organic search results.
• Cost effectiveness: unlike traditional advertising, Google Adwords offers a very cost-effective marketing solution. You only pay when a customer clicks on your advertisement and then visits your website. Google rewards the most relevant Ads for search terms. A successful Ad will be placed higher than its competitors but probably be paying less. Google monitors the click through rate (CTR) and Ads with a higher CTR will pay less than competing ads. By delivering strong and relevant AdWords for search terms you are rewarded with an even more cost effective solution.
• Complete accountability and management: Online access to performance reports at any time of the day or night, allow you to check how your PPC ads are performing. This can help determine if any low performing ads or keywords need to be changed. If the keywords initially chosen are not providing the expected results, some tweaking will generally help establish more profitable ads. The process of eliminating non-performing in favour of diverting those funds to the performing ones are at the heart of what the optimization process for PPC is all about.
• Google Display Network: reaching over 70% of unique internet users around the world, it is the largest display network of its kind reaching over 100 countries in more than 20 languages. It has the advantage of reaching potential customers are different points of the buying lifecycle not just when they are conducting a search. The challenge in advertising is to capture the customer’s attention at the right time. For example, a user might begin searching for laptop computers with an interest in just reading reviews. While reading a review, the user might note the ads of online retailers or even click on the ads themselves. With search only advertising this potential customer would have been missed. Ads on the Google Display Network can be run in rich media as well as text. Rich media image and video as can be especially important in building brand awareness and in brand marketing efforts.

We can help you in all stages of your PPC campaigns. From an initial consultation, account setup, keyword definitions, monitoring and managing your campaigns we will ensure that you are getting the best ROI for your PPC budget.

 

As a member of Google Engage for Agencies, we have the knowledge and resources to help you along every step of your way to a successful online marketing campaign.

 

If you sign up for our services we will even give you a £50 Google Adwords start up voucher.