We run projects efficiently
We believe in a well planned approach to all our projects to ensure that they run smoothly and efficiently.
Firstly, let's get to know each other! From our early discussions we will establish the scope of the project, deliverables, costs, timescales, expectations, stakeholders and roles. This will set the stage for the project so we are all clear on how the project will unfold.
Analysis and Specification
We will work closely with you to analyse and evaluate your project needs from a technical, creative and organisational perspective. By discussing your business, processes and your online requirements, we aim to understand your industry and create an exact specification to define the scope of your project. We want to understand where your business has been, what it is currently doing and where you want it to go in the future. Our solutions are affordable, effective and sustainable so that you can maximise the return on your investment.
Great content meets the needs of your users and supports key business objectives. If it is well written and intuitively organised it will engage and inform, keep people coming back for more and introduce new consumers to your business. But when content is overwritten, redundant, hard to find and irrelevant, people come, look, and leave. Sometimes, they never come back.
Delivering great content requires investment of time including research, strategic planning, web writing skills and editorial oversight. We are here to help and can create and write the content if required.
There are a number of creative design options available and the most effective choice will depend on your project requirements and objectives, including user behaviour. We will discuss the various options with you and help you to choose the most relevant design option for your project. We will endeavour to design your website to portray your business information, products and services clearly and with the best User Experience (UX). If appropriate we can offer a full User Centred Design (UCD) approach to your project and will work closer with you to further analyse and define user-based assessments and requirements. UCD is designed and proven to provide the best User Experience (UX) by putting user needs at the centre of your website design and development.
All our digital projects are developed using the latest technologies to provide robust, stable, scalable and secure internet solutions appropriate to your needs. We adhere to international web standards (W3C) and Web Accessibility standards to ensure that your website is consistently accessible across popular internet browsers and devices by all people including those with disabilities. We use Agile development methodology based on iterative and incremental development to promote adaptive planning, evolutionary development and delivery and encourage rapid and flexible response to change.
Search Engine Optimisation (SEO)
Our expertise in Search Engine Optimisation (SEO) uses best practices to structure your web pages, URLs, meta data and content hierarchy to achieve the best possible search engine results listings.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) includes a number of strategies to increase the exposure of your website leading to more website visitors, more leads and greater sales. We can discuss the various options with you and recommend the ones most appropriate to your needs. We are very experienced with Google AdWords and as members of Google Engage For Agencies we are able to provide comprehensive setup and support.
We are able to provide a reliable and secure hosting solution using our dedicated servers. With automatic and secure backups you can be sure that your website and information is protected. We can also help you research, purchase and manage your domain names.
Support and Maintenance
Once your online project is live we will continue to support, maintain and enhance your online business needs as appropriate. We can advise on additional functionality and new features that you might want to add to ensure that you are maximising your online sites. We will be on hand to help as your online requirements grow.
Our approach and advice is impartial. We aim to give you the most appropriate solutions to maximise the return on your investment.